‘How to Make Room for Video in Your Content Strategy’ – Entrepreneur
Samuel Edwards says, “Over the past few years, marketers have become so inundated with the need to blog that we’re ignoring an exponentially more powerful medium: video. When you study the efficacy of video and the marketplace’s demand for visual content, it’s clear that video is the future of the industry. Making room for this new model in your existing content-marketing strategy makes good sense for a number of reasons.
Video is here to stay.
Content marketers familiar with blogging, SEO and similar tactics have watched the rise of video with considerable trepidation. It’s not that video itself scares them, but people are creatures of habit. Most are uncomfortable when they’re forced to adapt and shift away from what’s worked in the past. Here’s a news flash: The time has come. If you haven’t pivoted in the direction of video content, you’re falling more behind by the day”.
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