‘Will my organic rankings suffer if I don’t have a blog?’ – Search Engine Land
Stephanie LeVonne says, “A client wants to develop a content strategy so they can rank for more keywords but isn’t sure if they can muster the resources to create a blog. Sound familiar?
When budgets are tight, it’s often tempting to put more money behind your paid media campaigns; after all, you can actually see which ads and optimizations are generating the most revenue each month.
Earned media is not so cut-and-dried. However, creating and developing blog content should be regarded as a long-term investment. And as any good financial advisor will tell you, it’s best to start saving early. There is evidence to suggest that investing in a blog today will pay dividends for years to come.
Why should I have a blog?
No matter if your website is focused on e-commerce, lead-gen or self-service, there is what I like to call a “finite keyword set” that constrains you, whether you realize it or not”.
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