Ashley Carlisle says, “The media needs content to report, and marketers need exposure for their content. Together, it seems like these two would have a pretty simple, mutually beneficial relationship, right?

Unfortunately, like most modern-day relationships, it’s never really that simple. Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor outreach practices and failing to create valuable content that goes beyond selling a product or service.

Luckily, the industry is evolving past the point of flooding the inboxes of time-starved journalists with irrelevant press releases with the help of more strategic outreach planning. Just as marketing has shifted toward an inbound strategy of attracting a specific audience rather than forcing messages to the masses, PR has assumed a similar mindset by strategically targeting the best-fit publications and influencers to promote content made for a target audience rather than a “spray and pray” mentality”.

5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers

HubSpot

Sharing is caring