Scott Heimes says, “Email blasts can be effective, but only when executed properly. When email blasts are mishandled, brands risk being blacklisted by Internet Service Providers (ISPs) like Google or Yahoo; recipients either mark the messages as spam or the messages don’t meet the ISPs’ authentication requirements, among other factors.

I’ve written before about the dreaded blacklist and how to decrease your risk of getting blacklisted from the inbox. Getting blacklisted not only damages your sending reputation, but it also decreases engagement with the subscribers who want to receive messages from that specific brand.

Before sending email blasts, marketers should put in the time and resources to ensure maximum efficiency. Below are five tips for sending blasts that will help ensure your email marketing messages get delivered to the most engaged recipients and keep brands off the blacklist.

1. Check your blacklist status regularly

Marketers don’t always automatically receive notifications when they’ve been blacklisted, so it’s up to the marketer to monitor their brand’s email sending reputation. There are a number of free online resources that marketers should utilize to check their blacklist status before sending an email blast, such as Barracuda Reputation Block List or MultiRBL“.

5 tips for sending an email blast without getting blacklisted

Marketing Land

Sharing is caring