Greg Sterling says, “AppsFlyer has issued its latest report analyzing the performance of app-install advertising platforms in terms of volume and retention. The data and rankings are global and based on data from the second half of 2016.

To generate its rankings, the company looked at roughly 6 billion app installs across geographies: North America, Western Europe, Eastern Europe, Asia and Latin America. Overall, Facebook delivered the most app-install volume, followed by Google AdWords. While both had solid retention scores, they were beaten in that category by Vungle, Twitter and AppLovin, in that order.

Retention was calculated on the basis of a 30-day window: initial app launches vs. active users at the end of the period. AppFlyer also controls for fraud in its rankings”.

Facebook, Google the global app-install leaders, but Twitter wins for retention

Marketing Land

Sharing is caring