‘What do inventory ads in local search mean for retail?’ – Econsultancy
Ben Davis says, “Google’s local inventory ads have been available since 2015.
They are essentially Google Shopping Ads, in the search carousel, that show products stocked in nearby stores.
Clicking on an ad, users can view the product then visit the store website and, from mid 2016, have also been alerted to a click-and-collect option within the ad format.
At the beginning of 2017 another test was witnessed, with these local inventory ads now appearing in ‘local pack’ search results (see image below).
With this further prioritisation of ads in local search, I wanted to catch up with a PPC expert to get their thoughts on inventory ads and what they mean for retailers”.
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