Grant Cardone says, “Some people may be surprised to learn that I — at 58-years old — am super engaged on Snapchat. While most may see this platform as a hangout for people born post-1990, there are people of every age using Snapchat to grow their brand and business today. I don’t consider Snapchat a fringe social network that I rarely get on — I’m snapping daily. If you see me making a silly face in front of my phone, you know I’m probably snapping someone. I’m always looking for ways to stay relevant and in touch with younger generations. Using Snapchat is personable — you can directly speak to someone in a short video message.

A year ago I was told my audience was not on Snapchat and it was a waste of time for me. The minute I heard this I knew it was wrong because I remember being 15 and feeling so lost. My dad had died when I was 10 and all I wanted was some direction and guidance from someone. Even at 15, I was already interested in money business, and success. Today, I’m reaching young people on Snapchat who remind me of my younger self.

Today, I use Snapchat as many as 40-50 times a day to help young people who seek business advice, inspiration, tips, a little motivation or personal insight”.

Your Uncensored Guide to Snapchat

Entrepreneur

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