Josh Steimle says, “Interview after interview with top performers tends to reveal similar daily habits: an early wake time; a regular exercise regimen; and a designated time for reading.

Reading a lot won’t necessarily make you a great leader, but it seems great leaders tend to read a lot with rare exceptions. Great leaders read because it’s the most efficient way to gain the condensed information, guidance, and insights they need to excel at their jobs. Who wants to reinvent the wheel when others have provided the blueprint? This is especially valuable in the marketing world, where the challenges facing chief marketing officers and other marketers are changing daily.

If you’re ready to take your marketing game to the next level, here’s a rundown of 10 of the best new marketing books to dive into this year:

1. “They Ask You Answer” by Marcus Sheridan

Marcus Sheridan is a legend in the digital marketing world after he used content marketing to lift his failing pool company from the brink of bankruptcy to become one of the largest in the country. Sheridan’s strategy is based on two fundamental assumptions: your customers are smart readers who want you to educate them and your best resource for doing so (the internet) is free”.

10 marketing books to read in 2017

Mashable

Sharing is caring