‘3 Essential Tools to Utilize When Starting a Company Blog’ – Entrepreneur
Will Caldwell says, “In today’s world of online marketing, having a company blog is key. Blogs may sound old-school, but without one, you’ll be leaving a lot of traffic out of the picture. The fact of the matter is that a blog can help your company can engage with its customers in an interesting way by providing valuable insight into your product or market.
The most traditional reason companies have their own blog is to express their opinion. Now, with the rise in content marketing, companies use their blogs to compete for traffic. Marketers take a long-tail keyword approach, meaning they target their blog posts around detailed Google searches.
As an example, Baarb, a startup that uses artificial intelligence to create a personalized travel booking experience, uses its blog to target long searches like, “Where to Stay Like a Hipster in California” or “Top Five Things to do in Reykjavik”. By structuring their blog posts around more detailed questions, Baarb has a better chance of ranking these blog posts on Google when someone searches for these answers”.
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