Steve Young says, “When you’re the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable customer acquisition channel for software-as-a-service startups, app developers and more.

But you as already know, there are different types of influencers. Micro-influencers are influencers with less than a million followers. These followers can be on social media, write blogs, are on YouTube, etc. The bottom line is: Are these followers loyal and engaging?

To determine the level of engagements, in 2016, the Markerly team conducted a study on follower engagement vs. influencer size, and comparing larger influencers with celebrity-size followings against micro-influencers. In the study, they found that the micro-influencers in the 10,000 to 100,000 range were the most successful in engaging their audiences, displaying a higher like rate (2.37 percent) than influencers and celebrities with more than a million followers (1.66 percent)”.

6 Tips on Running Micro-Influencer Campaigns

Entrepreneur

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