Nick Barber says, “If you think digital asset management solutions are a relic of the past or a graveyard of static assets then you’re dead wrong. While complementary technologies like web content management, content marketing platforms, and product information management offer DAM-like capabilities, most marketers still prefer to use a dedicated DAM.

But how do you determine if you need a dedicated DAM or if you can use adjacent technologies to store your rich media assets? That’s exactly what we answer in Eight Questions To Consider When Investing In Digital Asset Management.

Keep in mind these key considerations when weighing a DAM investment:

* DAM can serve as the central hub for your content. DAM solutions of today sit squarely between upstream creative workflows and downstream delivery mechanisms”.

Don’t Be Fooled — DAM Is Still Relevant

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