Sujan Patel says, “With more than 347 million users — a population that’s growing “at a rate of more than two new members per second” — LinkedIn is easily recognized as the web’s largest professional network.

However, what many marketers fail to see is its advertising potential. While Facebook and Instagram ads get plenty of press, consider that:

– LinkedIn is the number one social network for driving traffic to corporate websites, according to Investis IQ.
– 65 percent of companies surveyed said they had acquired a B2B customer through the platform (up from 45 percent in 2010).
– Data from Social Media Examiner suggested that 64 percent of marketers surveyed planned to increase their use of LinkedIn.

LinkedIn’s paid advertising platform offers plenty of different options for reaching prospects, but one that more marketers should be paying attention to is Sponsored InMail. Sponsored InMail lets you use LinkedIn InMail to deliver highly relevant messages to targeted audience segments”.

A Non-Spammy Approach to Generating Leads with LinkedIn’s Sponsored InMail

Entrepreneur

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