‘How to Create Content That Keeps Earning Links’ – MOZ
Kerry Jones says, “Do your link building results look something like this?
– Start doing outreach
– Get links
– Stop doing outreach
– No more links
Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be that you stop earning links as soon as you stop doing outreach.
In this sense, you have to keep putting gas in the car for it to keep running (marketing “gas” = time, effort, and resources). But what if there was a way to fill up the car once, and that would give it enough momentum to run for months or even years?
An example of this is a salary negotiations survey we published last year on Harvard Business Review. The study was picked up by TechCrunch months after we had finished actively promoting it”.
How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)
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