Antony Maina says, “It’s no secret that Google (NASDAQ:GOOGL) is in a constant state of change, and according to MozCast, the online platform that tracks the day-to-day changes in the Google algorithm, the following features will help you improve Google ranking for your website.

How to Improve Google Search Ranking

Google AdWords

Topping the list is Google’s advertising system — Google Adwords. According to MozCast, 52.7 percent of websites on Google’s front page feature Google Adwords at the tops of their pages.

In essence, Adwords is an advertising service that enables businesses to display ads on Google and its advertising network. But website owners and publishers can also embed the ads on their pages as a way of earning extra revenue. The service allows advertisers to create relevant ads using keywords their customers would use during a search. Those ads can then appear on your site if they are relevant based on the keywords in your content. And you can share some of the revenue should a reader click on the ad on your site”.

Want to Top Google Search? Make Sure Your Site Has These Features

Small Business Trends

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