Kerry Jones says, “Do your link building results look something like this? – Start doing outreach – Get links – Stop doing outreach – No more links Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be that you stop earning links as soon as you stop doing outreach. In this sense, you have to keep putting gas in the car for it to keep running (marketing “gas” = time, effort, and resources). But what if there was a way to fill up the car once, and that... [...]

Sujan Patel says, “With more than 347 million users — a population that’s growing “at a rate of more than two new members per second” — LinkedIn is easily recognized as the web’s largest professional network. However, what many marketers fail to see is its advertising potential. While Facebook and Instagram ads get plenty of press, consider that: – LinkedIn is the number one social network for driving traffic to corporate websites, according to Investis IQ. – 65 percent of companies surveyed said they had acquired a B2B customer through the platform... [...]

Kate Taylor Mighty says, “One of the most important, but least considered parts of designing an infographic is typography. After all, picking the right fonts is exceptionally hard. Besides the fact that there are thousands of options, finding the “right” font is actually really subjective. Different designers have different fonts tastes, and any designer could any number of fonts in their designs. Getting good at choosing the fonts for your designs is difficult, but here are a few guidelines to get you started. The Do’s and Don’ts of Infographic Typography DO: Stick to the... [...]

Mareo McCracken says, “Some people get what they want. Usually they ask for it. Sales is no different. Relationships are the same. If you don’t tell the customer what is expected, they might never know what to do. If you don’t let your partner know what you need, they will not know what you need. The key to a meaningful life is purpose. When we help others we find our true purpose. Sometimes, other people need to find ways to help people. Help them help you, then everybody wins. Have you questioned why some people actually get what they are seeking? Maybe you thought they were lucky,... [...]

Natalie O’Grady says, “You know your business needs to be on social media, but are your efforts contributing to sales? Eighty-six percent of marketers believe that social media is important for their business, and U.S. spending on social media marketing is expected to top $17 billion per year by 2019. Yet only 3.4 percent of business leaders report that social media contributes very highly to their organization’s performance. Social media’s impact on a business needs to be measured in order to prove — and improve upon — its ROI. But though delving into social analytics... [...]

Antony Maina says, “It’s no secret that Google (NASDAQ:GOOGL) is in a constant state of change, and according to MozCast, the online platform that tracks the day-to-day changes in the Google algorithm, the following features will help you improve Google ranking for your website. How to Improve Google Search Ranking Google AdWords Topping the list is Google’s advertising system — Google Adwords. According to MozCast, 52.7 percent of websites on Google’s front page feature Google Adwords at the tops of their pages. In essence, Adwords is an advertising service that enables businesses... [...]

Emma Brudner says, “You know what tips buyers off that the email they’re reading is a sales pitch? “Hi, my name is Jane Doe, and I’m a sales rep at Company.” Yup. That’ll do it.While you should never actively hide the fact that you’re a salesperson from buyers, there are far more creative and engaging ways of opening sales emails than the standard name-and-company introduction. “Hi, I’m a salesperson” encourages readers to hit “delete” immediately, which is a shame because you probably have something valuable to offer. Changing... [...]

Nikki Gilliland says, “In a bid to enhance the user experience, Google has announced that it will be removing 30 second unskippable adverts from YouTube at the end of 2017. While this decision might sound like bad news for advertisers – forcing them to win over consumers within a shorter time frame – it could in fact be a positive. Here are a few reasons why. Taking context into consideration YouTube’s 30 second ads have become a go-to option for brands, with many simply transferring their television ads online. However, this means that many fail to take into consideration... [...]

Daan Pepijn says, “The millennial generation values trust and user experience in their products. Here’s how deliver on that with your launch. It’s a constant challenge for all businesses, existing and new, to stay on top of the market. It can be tough to be always on the lookout for emerging trends in a technology-driven world. One such trend today is how the millennial generation is growing to be the dominant demographic in terms of number and influence. This tech-savvy generation values trust and user experience, particularly in the digital products they use and consume. It’s... [...]

Loretta Jones says, “Customer feedback is important. Period. It’s useful for everything from employee training to product improvements to marketing. There’s no denying its value. But mobilizing customer feedback is still a challenge for businesses — not just how to collect it, but also how to use it. While Gartner Research says more than 95 percent of organizations measure customer feedback in some way, Temkin Group reports that only 10 percent of companies consider customer experience metrics in day-to-day decision-making. Below are three tips for making sure you’re getting the most... [...]