‘5 Content Marketing Lessons From SNL in the Age of Trump’ – Entrepreneur
Gregg Schwartz says, “Whatever you think of his politics, President Donald Trump has been great for comedy. Saturday Night Live is having a revival of popularity as its hard-hitting satire and perfectly casted actors — like Melissa McCarthy’s hilarious portrayal of White House spokesman Sean Spicer and Alec Baldwin as Trump — speaks to the country’s latest concerns about the various chaos and insanity emerging from Trump’s administration.
What can other content creators and marketers learn from SNL’s recent resurgence of Trump-related success?
Trump’s presidency is the biggest story in recent political history, so this is an easy one for SNL. Everyone in the national media is talking about Trump all the time. But what about your business or your industry? What are the key issues that your customers are worried about and focusing on? Don’t assume that you know the answer. Use Twitter as a listening tool to see which keywords and topics are trending for your industry and your key audiences. Then you can create content that speaks directly to those areas of concern”.
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