‘Seven brands already using Instagram’s new slideshow tool’ – EConsultancy
Nikki Gilliland says, “The latest introduction to Instagram’s ever-expanding app is the slideshow tool, a feature that allows users to upload multiple photos or videos in a single post.
With many preferring the platform’s original streamlined nature, the update has been met with some resistance. However, others have embraced it, with brands in particular using it as an opportunity to enhance storytelling and create a narrative.
Here are a few examples of those already getting on board, as well as a few reasons why it can work.
The slideshow tool allows Urban Decay to create a mini-tutorial from a single post”.
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