Kimberly De Silva says, “There are so many new marketing techniques out there: experiential marketing, viral marketing, cause marketing, relationship marketing, evangelism marketing, cloud marketing … the list is endless (and inspiring). One of these newer strategies involves the use of user-generated content (UGC) to advertise and market your company.

What is user-generated content?

TINT describes it best: “User-generated content (UGC) is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans. It can refer to pictures, videos, testimonials, tweets, blog posts and everything in between and is the act of users promoting a brand rather than the brand itself.”

A great example is Starbucks’ White Cup Contest. Customers were asked to doodle on their Starbucks cup and submit pictures on Instagram or Twitter as entries. The winning entry became the template for a limited edition Starbucks cup”.

Marketing Your App with User-Generated Content

Entrepreneur

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