‘Top Considerations for Domain Names and Hosting Providers’ – Small Business Trends
Brian Hughes says, “Your website is your company’s virtual address to the world. While businesses put a lot of time and effort into website design and usability features, equally important decisions, like selecting a hosting provider, often receive less attention.
In fact, per the 2016 “State of Small Business” Report from Wasp Barcodes, issues like hosting providers and domain selection don’t even make the top five list for small business concerns! If you’re curious, issues like improving customer experience and retention do make the list. Ironically, many small businesses fail to see the connection between technical issues like hosting provider selection and overall customer experience offerings.
Most businesses do know that a website that’s slow to load can hurt conversion rates. A one-second delay in load speeds, for example, correlates with a seven percent drop in conversion rates according to Kissmeterics.
If businesses fail to understand the connection between hosting provider and customer acquisition/retention rates, however, they’re more likely to put big decisions like provider selection on the back burner and end up going with the first option that comes along”.
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