‘5 Industries Getting the Most ROI From Digital Marketing’ – Entrepreneur
Lanre Onibalusi says, “In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of old-fashioned marketing plans consisting solely of in-person events and traditional media. Instead, outreach through email and social networks are now crucial to every company’s marketing efforts. It’s a real adapt or die situation, and so far, the overwhelming majority of companies have adapted and shaped up for these new marketing channels. According to a recent study by Smart Insights, 82 percent of businesses have a defined strategy for digital marketing, either in their marketing plan or in a separate digital plan.
As consumers, we’ve all been the target of these digital marketing efforts. Our inboxes are filled daily with emails from businesses, and our social media feeds are peppered with photos and videos encouraging us to try the products and services of companies we either follow or are, according to the advertising algorithms, companies we’d probably want to follow. Clearly, the message is out”.
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