’10 Expert Tips for Driving More Marketing Qualified Leads’ – Entrepreneur
Sujan Patel says, “Acquiring leads is relatively simple for most businesses. However, getting marketing qualified leads — ones more likely to convert — is a far more difficult task that requires a great deal of research and complex funnel development.
What is a marketing qualified lead?
A marketing qualified lead (MQL) is a prospect who is more likely to become a customer because he or she has already been primed through various methods. Warming up this person to your brand, developing trust and positioning him or her to accept your solution is often accomplished through the content you offer.
“As a marketing organization, if you only serve up the MQLs, then Sales spends less time searching for those MQLs in their typical process, and more time selling to the golden nuggets you supply, thus closing more deals,” writes Alison Elworthy, VP of operations at HubSpot”.
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