Loren Baker says, “One of the requirements for a sustainable content marketing campaign is the aptitude for generating topic ideas. It may sound easy, but at some point, you’ll realize that this can be harder than producing the content itself — whether it’s a blog post, podcast or any form of visual content.

Smart marketers capitalize on tools that randomly generate titles based on keywords. There are also content research tools like BuzzSumo that can help you identify what’s trending in your niche. While these can help you obtain rough ideas on what your next piece will be about, they rarely provide you with usable titles that are worth publishing.

Brainstorming Content Ideas

Take note that you need a strategic approach when generating topic ideas. But before you finalize and start working on any title, be sure to ask yourself the following questions first:

1. Have You Done Anything Similar Before?

Some content marketers are guilty of reusing the same idea for multiple content pieces, especially if they contribute to different publications. If you’re really struggling to come up with something new, then you may revert back to old topic ideas”.

7 Questions to Ask When Brainstorming Content Ideas for Marketing

Small Business Trends

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