‘7 Steps to Building Sign Up Forms That Convert’ – AWeber
Olivia Dello Buono says, “Your sign up form is one of the most important things to consider when planning your email strategy. After all, it’s one of the key steps to growing your email list and generating more leads.
In this week’s #EmailChat, we teamed up with our friends at Privy to discuss how marketers can give more attention to their forms and collect more subscribers and more sales. Here’s what we found:
1. Understand why optimizing your sign up form is important
Before we jump into tactics, it’s important to know why you should spend time optimizing your sign up form in the first place.
The key to email marketing success is to grow a healthy, permission-based list. This means that your subscribers are opting in to your list because they want to hear from you. And when a subscriber opts in to your list, they’re more likely to be engaged with your emails”.
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