Amanda Zantal-Wiener says, “We’ve been together for a while now, Marketing Blog readers. I’ve shared stories with you about business school, my surprise revelation that I’m an introvert, and other personal tidbits here and there. Here’s one that I hope won’t lower your opinion of me: I have a bit of a potty mouth.

My first instinct is to apologize for it. But then, I came across new research that shows a strong correlation between cursing and authenticity in character. If only I had known that when I was a rebellious teen and could have retorted, as my colleague Kierran Petersen suggested, “I’m being authentic, Mom!” But it’s true — the study showed a positive connection between profanity and honesty — on both a micro (individual) and macro (society) level.

I’ve seen real-life examples of this phenomenon. Gary Vaynerchuk — (in)famous for his profuse utterance of the “F” word in content and public appearances — has experienced tremendous success as a marketer”.

Dagnabbit: Why We Love Marketers Who Curse

HubSpot

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