Liz Willits says, “How important is the design of your email? Is a compelling message enough, or do you need to have gorgeous visuals as well?

If you’re like a lot of time-strapped business owners, you may not have had the opportunity to do much with your email design.

However, adding in some design elements might actually make your emails pack a bigger punch. Why? Because studies show that 90 percent of the information transmitted to our brains is visual.

In fact, many marketers and designers believe that color can impact behavior. For example, brands like McDonalds and KFC may use the color red because it is believed to invoke feelings of hunger. Orange is frequently used as an effective call to action, because of its inviting and friendly tone, according to the folks over at 99Designs“.

Does Your Email Design Need Help? Here Are 4 Tips to Up Your Game

AWeber

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