Patrick Kulp says, “The mad men and women of the ad industry have plenty of reasons to toss and turn at night.

Money is increasingly trickling from television commercials to digital media — a market that Facebook and Google currently have in a duopolistic chokehold. Inter-agency competition is at a fever pitch. Unconventional upstarts are eating their lunch. If Don Draper were around today, there’s a good chance he’d work at Facebook.

But it’s not internet advertising giants that keep the industry’s top chief up at night. Nor is it his three-month-old daughter.

It’s…Amazon?

“It’s Amazon, which is a child still, but not three months,” WPP CEO Martin Sorrell said of the source of his insomnia during an earnings call this week. “Amazon’s penetration of most areas is frightening, if not terrifying to some.”

Yes, Sorrell, who heads the monster British parent company of Madison Avenue’s biggest-name agencies, said he’s most afraid of a shopping site with a relatively dinky advertising operation”.

Forget Facebook and Google: The ad world thinks this tech giant is ‘terrifying’

Mashable

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