‘Google’s “One True Answer” problem — when featured snippets go bad’ – Search Engine Land

Danny Sullivan says, “Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one search listing over all others as if that’s the very best answer. It’s a problem because sometimes these answers are terribly wrong.

When Google gets facts wrong

At the end of last month, Google was spotted listing several US presidents as being members of the Ku Klux Klan, even though there’s no conclusive evidence of any of this.

What’s happening there is called a “featured snippet,” where Google has taken one of the 10 web listings it normally displays and put it into a special box, to highlight it as seemingly the best of all the results, the listing that may fully answer your question”.

Google’s “One True Answer” problem — when featured snippets go bad

Search Engine Land