Rachel Lindteigen says, “If you’re like most marketers, you’re focused on your content marketing efforts, but you’re probably also curious about what your competition is doing. Where do they excel? How you do rank? What do you need to do to outpace them? Are there opportunities you might be missing out on?

It’s normal to wonder how you rank; now it’s time to find out and act.

A competitive content insights report can be an exhaustive report, or it can be more high-level. Some agencies offer a very thorough competitor content report. It’s incredibly useful for clients and helps drive their overall digital content strategies for months or even a year to come.

It can take numerous people with varied backgrounds and skill sets more than 100 hours to complete this type of competitor review. While all could benefit from the information gained, not all companies have big enough budgets to invest in something of this nature.

I believe this is critical information for your content marketing strategy”.

How to create a competitive content insights report step-by-step

Marketing Land

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