‘The Beginner’s Guide to Small Business Marketing Online’ – HubSpot
Katherine Boyarsky says, “According to Forbes, 80-90% of consumers research purchases online before buying.
Whether you’re in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important.
Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business’ overall success.
Trellis reports that over 90% of people searching online will not go past the first page of results on Google. To ensure that your website shows up in search ahead of your competitors, It’s important for your company to invest in search engine optimization (SEO) and keyword research. For local businesses, it’s equally as important to have essential and updated information readily available for potential clients.
If you’re a small business owner with little experience in online marketing, this might all sound like a foreign language to you. Have no fear — we’ll go through what all these words mean, and why you should care about them!”.
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