Greg Sterling says, “The big news coming out of Google’s AMP Conf in New York is that the mobile framework is set to roll out to a billion more people in Asia. Chinese search engines Baidu and Sogou are adopting AMP; so is Yahoo Japan.

Google’s VP of Search and AMP lead David Besbris gave the morning keynote address and made the announcement. The addition of these Asian search engines will mean a billion more people potentially using AMP.

AMP launched in October 2015 and since that time has seen significant publisher and developer adoption. There are hundreds of millions of AMP-enabled documents across multiple geographies around the world. More than 10,000 developers have contributed code to the project.

Baidu, Yahoo Japan and Sogou join a growing list of content publishers and e-commerce companies using AMP. They include Bing, eBay, Pinterest, LinkedIn, Tumblr, WordPress, The Weather Company, Eventbrite, Shopify, Fandango, TripAdvisor, Disney, Food Network and numerous others”.

AMP — Accelerated Mobile Pages — rolling out to 1 billion more people in Asia

Search Engine Land

Sharing is caring