John Rampton says, “Stalking your competitors’ reviews can be an extremely effective technique for getting new customers. That said, it’s a strategy that’s more art than science, and must be done very carefully.Responding directly to negative feedback left for your competitors is generally a very bad idea. It can make you look like a jerk, and will more than likely make your competitors pretty unhappy. So, how can you leverage your competitors’ negative reviews to generate leads?This post will come at the issue from two different angles:

  1. How to find your competitors’ negative online reviews, and
  2. How to act on those reviews in a way that doesn’t damage your reputation.

6 ways to find your competitors’ negative reviews

Following are some of the most effective ways to stay on top of negative comments and reviews left for your competitors.

1. Monitor your competitors’ blog comments

Scouring through blog comments will often yield a number of negative comments or unanswered questions from customers. It will also give you some insight into how your competitors typically respond or react to negative feedback.Don’t respond directly to negative comments left on your competitors’ blog! I’ll cover some much more effective ways to utilize these comments at the end of this post”.

How to stalk your competitors’ negative reviews for new customers

Mashable

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