Ronald Dod says, “Search engine traffic is one of the hardest customer acquisition channels to understand, especially for small business owners. Generally, these are the reactions I see from small business owners when they first have Google Analytics installed correctly and learn how to segment the channels down to search engine traffic:

  1. Panic — Some immediately panic because they can’t understand why 98 percent of their website visitors don’t convert into a customer.
  2. Confusion — Some wonder why AdWords isn’t producing a 30-1 return on their investment.
  3. Dismay — Some are happy that they get so many visitors but wonder why there are not enough customers.

Generally, what happens from here, is they either blame their website, their content, or their consultant/agency who manages or built their website for any shortcomings in getting them new customers”.

Converting Search Engine Traffic to Customers

Small Business Trends

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