Ryan Malone says, “The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Even the poorest segment is projected to see a compound annual growth rate of 19.7 percent through 2019. And by 2020, it’s projected that SaaS deployment will be more than 25 percent greater than traditional software deployment.

SaaS is going nowhere soon. However, with rapid growth comes the potential of market saturation. In order to stand out, SaaS vendors need to be smart about their marketing strategies. In fact, the inability to market products was cited as a cause for 14 percent of startup failures in a recent survey.

While you may be familiar with the concept of key performance indicators (KPIs), there are a number of unique aspects to consider when marketing your SaaS product:

1) Qualified Marketing Traffic

You already know the importance of website traffic. Reporting on unique visitors and traffic per channel should already be part of your reporting routine; however, as a SaaS company, it’s important to dive a bit deeper”.

7 SaaS KPIs You Need to Track in 2017

HubSpot

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