‘A technical argument for quality content’ – Search Engine Land
Dave Davies says, “Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can measure — and now that keyword densities are mostly gone, I find it slightly less rewarding during the process (though equally rewarding via the outcome).
For this reason, I’ve never been a huge fan of the “quality content is awesome for rankings simply because quality content is awesome for rankings” argument for producing … well … quality content.
Quality content is hard to produce and often expensive, so its benefits need to be justified, especially if the content in question has nothing to do with the conversion path. I want to see measured results. The arguments for quality content are convincing, to be sure — but the pragmatist in me still needs to see hard evidence that quality content matters and directly impacts rankings.
I had two choices on how to obtain this evidence:
I could set up a large number of very expensive experiments to weight different aspects of content and see what we come up with”.
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