Sophia Bernazzani says, ““If you can’t beat ‘em, join ‘em.”

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013.

The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day. Messenger Day works like Snapchat Stories, Instagram Stories, and WhatsApp Status: Users share photo and video messages embellished with text, drawings, filters, and emojis with friends that disappear after 24 hours.

As of yesterday, the new feature was being gradually rolled out to all iOS and Android Messenger apps. In this post, we’ll cover what Messenger Day is all about, how to use it, and how this announcement changes the ephemeral messaging competition heating up between Snapchat and Facebook.

What Is Messenger Day?

Messenger Day lets users curate a slideshow of photos and videos that’s visible to their friends on Facebook Messenger for 24 hours before it disappears. As the name suggests, this rollout is a part of Messenger, Facebook’s standalone messaging app used by one billion people worldwide”.

Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day

HubSpot

Sharing is caring