‘Fixing the ROI Problem with Influencer Marketing’ – Entrepreneur
Derek Newton says, “Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales. But it’s also a testament to how little those in it — the brands and influencers alike — really understand it.
From the outside, influencer marketing is pretty simple and perfectly tailored to a communications world dominated by social media and content overload. The idea is that those who need to reach key audiences connect with people who have influence in those segments and get them — the influencers — to share information beneficial to the company, client or brand.
If you’re launching a fashion company, for example, it would be enormously helpful to you if a well-known model or writer for a fashion magazine posted photos of your brand on Instagram or shared a link and few nice words on Twitter”.
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