‘Mobile page speed is important, but not (yet) for SEO’ – Search Engine Land
Dave Davies says, “There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them:
- Improving conversion rate and increasing profit, as 40 percent of consumers will leave a page that takes longer than three seconds to load.
- Customer retention, as 79 percent of shoppers who are dissatisfied with site performance say they’re less likely to purchase from the same site again.
But is SEO one of those reasons? Will businesses that optimize their Google page speed score to 100/100 on mobile be able to rank higher than businesses that don’t?
The answer to the first question is “yes,” in the sense that Google has said that speed is a ranking factor (and has been since 2010), and that this year they will use the speed of your mobile pages instead of desktop when determining your mobile rankings”.
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