Shubhomita Bose says, “When it comes to social media engagement, Instagram is a clear leader. That’s according to a new report by TrackMaven, a marketing software company.

The company’s 2017 Digital Marketing Analytics Performance Report found that the average brands in 12 out of 13 analyzed industries saw the highest engagement ratio on Instagram.

The only exception is the real estate industry, which witnessed the highest engagement ratio on LinkedIn.

Instagram Engagement Rate is the Highest in Social Media

With 96.17 average interactions per post per 1,000 followers, brands in the finance and insurance industry have the highest average engagement ratio on Instagram.

Conversely, the study found, businesses see low average engagement ratios on Twitter across the board”.

The Average Brand Sees Highest Engagement on Instagram, Study Says

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