Lesya Liu says, “Spring is almost here, and now is the time to breathe a new life into your digital channels. What can you do to shed winter hibernation off your online presence?

1. Streamline your presence.

First things first, let’s get organized. If you don’t already have one, create a master list of passwords and channels your business is present on. Make sure that your company comes off similarly on all platforms. This can be ensured through consistent branding, brand voice, and storytelling. Did you mean to input all information on Facebook profile or change the Instagram bio? Do you have special landing pages for each platform, or do you let your visitors to wander around your site by sending them to the homepage?

While you’re at it, assess whether your strategy is truly strong, or if room for improvement exists. If you don’t have a clear strategy and editorial calendar for at least a month ahead — and your efforts are sporadic at best — now is the time to take control of it”.

4 Steps to Give Your Business a Digital Presence Overhaul

Entrepreneur

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