‘How are brands structuring marketing teams in the face of a changing media landscape?’ – EConsultancy

Nikki Gilliland says, “I recently attended the ISBA Annual Conference, where the theme of the day was ‘Future Inspiration: Impact Now’.

In other words, how brands are addressing current key challenges, as well as capitalising on opportunities in an evolving media landscape.

One of the most interesting afternoon talks was to do with how organisations are dealing with these challenges internally, specifically in terms of setting up marketing departments to deal with evolving consumer expectations.

The panel included Hugh Pile from L’Oreal, Jeremy Ellis from TUI, Paul Davies from Microsoft and David Indo from ID Comms. Here are just a few key points from what they said.

Understanding what consumers want

What does it mean to say transformation is the heart of marketing? Jeremy Ellis, the MD of travel brand TUI, emphasised that this means a company truly understands what its consumer wants”.

How are brands structuring marketing teams in the face of a changing media landscape?

EConsultancy