’13 Steps to Live Stream Video the Smart Way’ – CMI
Josh Brown says, “Live-stream video combines some of the most tried-and-true methods of engaging with your audience with innovative opportunities to engage a step further.
But there’s more to building engagement than what happens during the broadcasting. There’s a lot you can do before, during, and after you go live to squeeze as much value as you can out of every live video.
From understanding your purpose to measuring your ROI — and everything in between — you have to address many factors for live video to make sense and work for your brand. Let’s take a look at 13 areas in four parts (before, during, after, and measurement)”.
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