‘3 Easy Ways to Drive Traffic to Your Online Store’ – Entrepreneur
Derek Newton says, “As consumers, we are overwhelmed with choice when it comes to satisfying our shopping needs. Giant retailers like Amazon and eBay carry almost everything we could want; delivered right to your front door.
The popularity of online shopping only continues to grow as brick and mortar retailers take their businesses online. The challenge for these growing small businesses? Figuring out how to boost business and increase web traffic without burning through your entire budget.
Gone are the days when an SEO strategy alone would drive traffic to your website. In today’s digital economy, websites need to be creative and unique to generate traffic in a cost-effective way. To stand out from the crowd, ecommerce businesses need to rely on standing out from their competition.
With so many “Insta-famous” celebrities harnessing the power of social media, consider looking for organic ways to tap into their influence. A Shopify study found that Facebook was the dominant source that drove social traffic and sales to e-commerce sites, with Instagram providing brands with 25 percent more engagement than any other social platform”.
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