Sam Belt says, “Do you sell a complex product or service? Then you know how hard it is to pare down a complicated pitch into easy-to-read, straightforward messaging.

As a growth coach for HubSpot’s Sales Partner Program, I field a lot of different questions from sales technology specialists. The most common question by far is: “How can I efficiently pitch CRM implementation services to new prospects?”That’s why I created this five-email sequence written in plain English that can be adapted to pitch a technical service or solution.

Want to save these templates for later? Scroll to the the bottom of this post for directions on how to use these templates in the free HubSpot CRM.

1) The (Somewhat) Formal First Email

The first email to a new prospect should always be more formal than your follow-up messages — but you still want to sound like a human. I recommend asking a general question about how they (or their business) is doing. Then, get into your pitch. Sticking to a couple, easy-to-skim bullet points shows you respect their time and will be easy to work with moving forward”.

5 CRM-Ready Email Templates for Technical Services and Products

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