Ginny Marvin says, “The US digital ad market will grow 15.9 percent in 2017 to top $83 billion, with growth dominated by Google and Facebook, eMarketer estimated on Tuesday. Facebook’s US growth will exceed 32 percent in 2017, higher than eMarketer previously predicted.

Google is expected to see ad revenues increase 14.8 percent in the US this year, largely due to its overwhelming position in search and growing dominance in mobile search. Google’s search ad revenue share will increase by 16.1 percent to account for 77.8 percent of the US search market this year, up from 75.8 percent market share.

Display to remain Facebook’s domain

Facebook will take US ad share from Google, Twitter and Yahoo in 2017, eMarketer predicts. Facebook’s US display revenues are expected to increase by 32.1 percent in 2017 to capture 39.1 percent of the US display market, up from 35.4 percent in 2016. That share is expected to continue growing to 43.7 percent by 2019”.

Report: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017

Marketing Land

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