‘The Best Time to Make a Sales Call in 2017’ – HubSpot
Steven Macdonald says, “Most salespeople are eager to know the best time to cold call their prospects. It’s an enticing idea: Rather than waiting for a compelling event, researching the buyer, and crafting a personalized message, the rep simply needs to know the best day for cold calling, as well as the best time of day.
Unfortunately for legacy salespeople, this approach doesn’t work anymore. An oft-cited study from the Keller Research Center at Baylor University shows only 1% of cold calls ultimately generate appointments.
The takeaway is, the “best time to make cold calls” doesn’t exist. But it’s a different story for warm calls. If you’ve done your homework and identified a potential good fit, knowing when to pick up the phone can mean the difference between getting the prospect’s voicemail — and getting a meeting.
Here are my five suggestions for when to call buyers in 2017.
1) The Best Day for Sales Calls
A study conducted by LeadResponseManagement.org revealed Wednesdays and Thursdays are the best days of the week to call prospects”.
Comments are closed.
