‘Google Home Gives In To Ad Interruptions’ – Forrester
James McQuivey says, “Today several users of Google Home — Google’s competitor to Amazon Echo with its Alexa intelligent agent — reported that Google was inserting Beauty and the Beast movie promos into their conversations.
It’s surprising that Google is already testing this kind of interruption model for a couple of reasons. First, it’s playing catch up to Amazon’s much more mature intelligent speaker product and rocking the user boat with something so blatantly counter to the value of the category so soon feels foolhardy. That said, this will hardly cause a backlash so if it shows that Google is willing to test and refine its value proposition more rapidly than Amazon, that’s not a terrible thing”.
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