Erik Huberman says, “I recently received an email from a consulting company that helps businesses recruit millennials. It said something like, “Do you know the largest span of the workforce — one in three — are millennials?”

I did know that, actually, and the response I wanted to give was, and is: “Are you seriously telling me you have a silver-bullet strategy that you can use to catch the attention of one-third of the country?”

According to Neil Howe and William Strauss, the researchers who originally coined the term “millennials,” this generation spans birth years 1982 to 2004. Think about that. This one supposed cohort contains people who were adults when 9/11 happened and people who weren’t even born yet. Talk about a vast difference in psyche, and that’s just one example.

Yet companies continue to invest in gimmicks that they believe millennials, on the whole, will allegedly find attractive”.

Stop Targeting ‘Millennials’ — They’re Not a Single Demographic

Entrepreneur

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