‘Zen and the Art of Content Marketing’ – Copyblogger
Sonia Simone says, “Google reminds me that we’ve covered the intersection of Zen and business a few times at Copyblogger … which doesn’t surprise me a bit.
At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki:
“To speak of waves apart from water or water apart from waves is a delusion. Water and waves are one.”
I’m sure Brian Clark had been rereading his Suzuki Roshi when he advised us on Monday to “forget SEO” — because the wisest practice of SEO is to get out of dualistic thinking about SEO. It’s not separate or distinct from your daily business — it’s a facet of what you already do.
On Tuesday, we saw the return of the shaved head and serene countenance of Gardner Roshi Brian Gardner — our esteemed partner over on the StudioPress side of the house, who let us know what he’s been up to for the past, oh, half-year or so”.
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