Benjamin Liu says, “In the era of e-commerce and slowing retail sales, can your product’s packaging still provide adequate value to millennials?

Let’s face it – millennials (or members of Generation Y) are often considered a new era of mankind, and there are many reasons for this. With constant technological influences, millennials have close to infinite resources within their grasp. Instant access to information, images, video and media means they can find almost everything online, without needing to leave the house. This has greatly changed the retail industry with the average millennial spending an hour shopping online per day. This not only means the consumers in this generation are shopping more frequently, but they also have greater comparative abilities, since access to most stores are at their fingertips.

What does this mean for your company’s product packaging? Seldom do we see packaging displayed with the product when shopping online. Does this mean your product’s packaging is no longer an important consideration increasing your product’s value?”.

How Your Product’s Packaging Speaks to Millennials

Business.com

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