‘Pros and Cons of Selling On Amazon’ – Business.com
Phil Masiello says, “Selling on Amazon is a necessity for e-commerce brands. But learning how to sell correctly and avoid some of the pitfalls is essential for success.
If you start asking around, there’s a good chance you’ll find people who have made online purchases through Amazon. In fact, you’ll probably have a harder time finding someone who hasn’t; and of those who have, you’ll likely discover that the vast majority are entirely satisfied and are repeat customers. When you ask why they shop on Amazon, the answer is often one word — Prime.
In fact, it turns out that during the fourth quarter of 2016, nearly 60 percent of all e-commerce sales occurred through Amazon, an incredible number considering how many e-commerce sites exist and how popular some of them are. Of course, this is probably due to the extensive range of products Amazon sells, not to mention the incentives they provide to both customers and Amazon Prime members”.
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